IBM - Going the Extra 362 Miles

Flexible Solutions and Technical Assistance for
IBM's National Return Center

In 1984, IBM took what was then a very bold step in the computer industry: outsourcing its PC distribution to reduce costs. To limit its risks in this radical departure from standard operating procedure, IBM chose just a handful of only the best service providers - and because of our technical competence, familiarity with IBM's warehouse hardware, and sterling service reputation, Dixie was among them.

True, consumer sales was relatively new to Dixie then - but through our initiative and focus on flexibility, we were soon up to speed, saving IBM millions of dollars along the way.

Now this relationship evolved further. And farther. Through a contractual agreement with IBM, Dixie operated a "National Returns Center " for all IBM PC products sold in the U.S. IBM further validated Dixie's value to their operations by inviting us to move a segment of our operations to the East Coast - and when we did so the six-week, 362-mile process went off without a single interruption in IBM's service